Bank Of America - America's Cheer

Supporting hometown hopefuls at the 2008 Beijing Olympics. This was a fun site I worked on for Bank Of America, but more importantly for the athletes and their fans. Developed between the Toronto and New York offices of Organic, I was brought into the project to help set the overall UI and art direction for the experience. The site aggregated fans cheers posted on Facebook, YouTube & Flickr. (Watch the video at the bottom of the page for an in-depth case-study). Role: Associate Creative Director & Art Direction. Awards: 2009 WEB MARKETING ASSOCIATION AWARD Bank Of America, America's Cheer - Media Standard of Excellence

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