Bank Of America - The Way Ahead. Microsite showcasing the post 2008 recession efforts by BofA.
In early 2009, the country was trying to pullout of a recession. BofA wanted to create a site that helped showcase their efforts to not only the public, but also their associates. Organic worked on this effort with Hill Holiday (BofA traditional agency) to create a fully integrated campaign including TV, Print and Digital. The final concept was streamlined to a more simple blog like experience.
Role: Creative Director