2010 Chrysler 300, microsite experience.
For the launch of the new 2010 Chrysler 300, we crafted an experience where the user could customize various parts of the vehicle before ordering it through a dealer. The 300 (aka the mini Bentley) has a cult following and owners typically like to stylize their ride.
To introduce the new car, we worked with a 3D model of the car and had it dance on a stage in front of its own TV commercial, which the client wanted us to include somehow without the typical "let's shove it in the gallery section".
Role: Creative Director
Award: 2010 IAC Award
Chrysler.com, "300 Experience" - Outstanding Website