This was a proposal for an in-room guest utility iPad app for Conrad Hotels.
The experience would assist guests with simple tools such as local weather, local time & setting alarms, as well as a communication tool with the hotel concierge & staff. The app also served as a destination guide including editorial features, events and happenings, themes and points of interests, directions mapping through various method of transport and/or time constraint.
By going digital, the guides's content would always be curent and prove cost saving compared to the print version the client had been doing.
Role: Creative Director, Product Lead