Rebranding GSI Commerce.
While working at True Action, I was tasked with creating a new visual identity for GSI Commerce, a company acquired by eBay Inc. GSI is a global provider of commerce solutions, serving over 1000 brands, from the NFL to Ralph Lauren.
The new identity needed to reflect the eBay acquisition, and position GSI as a leader in the world of commerce. This identity was to eventually transition to the new name of eBay Enterprise.
The three colored bars represent the pillars of the company: demand generation, transaction & fulfillment. They are also "derivatives" from the eBay brand colors. The bars are always presented as fluid and in motion to reflect the continuous driving effect of commerce in our world.
Role: Creative Director, partnering with another CD for copywriting.