Integrated Website and Facebook campaign for P&G Future Friendly products.
It's the little things that can add up to a big impact. P&G Future friendly household products help deliver this promise by reducing water usage, energy, and waste. Navigating through a virtual house, the user discovers tips they can use in their own home, and also share them (by liking) with their social network.
The Facebook app side of the experience keeps a scoreboard of the most popular tips, and also allow users to submit their own.
Role: Creative Director