Rethinking the AT&T small business division online experience. ___ In 2010, we pitched and won the AT&T's small business account. We focussed on curating the site's content and experience according to a business's size, type of industry, and location, as AT&T's product offering can vary from region to region. For customers, the site offers a suite of account management tool including mobile, as well as trend forecasting and offers based on actual products usage. ___ Role: I led the creative team on the pitch, and was the CD on the account once the work started. Team: ACD, AD, SD, Content Strategist
Small Business landing page. The content can be customized based on a business's size, type of industry, and location. Case studies are available to learn how products help similar businesses.
A customer dashboard allows for monitoring product usage, cost analysis, and trend forecasting.
