Chrysler 300

2010 Chrysler 300, microsite experience. ___ For the launch of the new 2010 Chrysler 300, we crafted an experience where the user could customize the vehicle before ordering it through a dealer. The 300 (aka the mini Bentley) has a cult following and owners typically like to style their ride. To introduce the new car, we worked with a 3D model of the car and had it dance on a stage in front of its own TV commercial, something the client wanted us to include as part of the experience. ___ Role: Creative Director Team: ACD, AD, Copywriter Award: 2010 IAC Award Chrysler.com, "300 Experience" - Outstanding Website

We used the car driving across the screen as the pre-loader for the site experience

The video commercial is playing behind the card, while the car and cameras move around the stage

Light beams move around the car while also acting as transitional elements

Metal balls roll onto the stage and are used as paint swatches

The light beam and copy function as a pre-loader while entering the Grills section of the Customizer

Wheels roll back and rotate for a better viewing angle

A Gallery section is available for videos and still images of the vehicle.

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