Envisioning the US launch of the Uniqlo online store.
While working at TrueAction, we received and RFP from Iconic japanese clothing brand UNIQLO. They wanted to see our vision for the launch and integration of a new online store as part of their current website, while also crafting a pre-launch campaign that would seed the online store, create buzz with targeted social and mobile campaigns, while maintaining exclusivity to manage the initial release of inventory.
Role: Creative Director, working in partnership with another CD.
Team: Art Director, Senior Designer, Copywriter, Motion Designer
Proposal overview video
GEO fenced store, unique URL revealed on billboard
Temporary popup store location revealed through social campaign
Clothing items can be up-voted and shared through social channels